• 24
    Apr
    2013
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Florida Lottery running The Flamingos’ commercial for 9 more weeks!

PRESS RELEASE: Florida Lottery is signing on for another 9 weeks run of The Flamingos’ commercial.
THE FLORIDA LOTTERY LOVING THE SUCCESS OF THE FLAMINGO FORTUNE COMMERCIAL!

FLORIDA LOTTERY SHATTERS ALL TIME SCRATCH-OFF SALES RECORD
TALLAHASSEE – For the first time in the twenty-five year history of the Florida Lottery, weekly sales of Scratch-Off tickets exceeded $74 million. The newest record breaks the previous sales mark by $5.7 million.
The Florida Lottery is believed to be only the third lottery-selling state to have weekly Scratch-Off sales top the $70 million mark. The other two are New York and Massachusetts.
“Breaking this weekly Scratch-Off sales record shows our players are responding to our excellent product mix, especially considering that 22 different games had sales of more than $1 million last week,” said Florida Lottery Secretary Cynthia O’Connell. “What makes us most proud is these record sales are leading to record transfers to education.”
Last month’s sales were led by the Lottery’s newest $20 Scratch-Off game, $3,000,000 FLAMINGO FORTUNE, which launched on Tuesday, March 5. The $25 MILLIONAIRE Scratch-Off game followed closely behind with more than $8.5 million in sales.
Also contributing to this record was “Florida Lottery Day at The Villages”, showcasing the new $3,000,000 FLAMINGO FORTUNE and Terry Johnson and The Flamingos’ crowd pleasing show. More than $70,000 was generated in ticket sales due to the thousands of players who participated in this event.