“A Scratch Made In Heaven” Florida Lottery

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FOR IMMEDIATE RELEASE
Terry Johnson’s Flamingos
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Press Release …..
Florida Lottery Teams with Doo-Wop Band The Flamingos to Debut New Scratch-Off Game

“In a case of good Lottery fortune, the Flamingos were excited to partner with the Florida Lottery on this new game,” said Florida Lottery Secretary Cynthia O’Connell. “As we continue our mission to deliver more winning moments, it’s serendipity that all these elements came together in a wonderful campaign and new game.”

FOR IMMEDIATE RELEASE TUESDAY, MARCH 5, 2013 CONTACT: FLORIDA LOTTERY COMMUNICATIONS (850) 487-7727 www.flalottery.com

A SCRATCH MADE IN HEAVEN

~Florida Lottery Teams with Doo-Wop Band The Flamingos to Debut New Scratch-Off Game~TALLAHASSEE – The Florida Lottery is introducing a new Scratch-Off ticket in style through a campaign featuring Rock and Roll Hall of Famer Terry Johnson and the Flamingos’ world-famous “I Only Have Eyes For You.” The new $20 Scratch-Off game, $3,000,000 FLAMINGO FORTUNE, showcases the reimagined new Florida Lottery logo and debuts in a TV campaign that begins today.

$3,000,000 FLAMINGO FORTUNE offers three top prizes of $3,000,000, 10 prizes of $100,000 and over $150,000,000 in total cash prizes. The commercial, which can be viewed by clicking here: Florida Lottery Ad, depicts a woman pulled from her grocery shopping routine into a dream sequence when she sees the new Scratch-Off game in a Lottery vending machine across the store. She is serenaded by the Flamingos’ “I Only Have Eyes For You” as she is drawn to the Lottery vending machine. The spot ends with everything around her snapping back to reality while she continues to slow-dance with the machine as shoppers pass her in the store.

“In a case of good Lottery fortune, the Flamingos were excited to partner with the Florida Lottery on this new game,” said Florida Lottery Secretary Cynthia O’Connell. “As we continue our mission to deliver more winning moments, it’s serendipity that all these elements came together in a wonderful campaign and new game.”

The spot, shot at a Sedano’s, a Florida Lottery retailer in Orlando, was created and produced by Jacksonville-based St. John & Partners. In addition to being featured in the TV campaign, Terry Johnson and the Flamingos will appear in a Florida Lottery sponsored live concert at The Villages, Florida, on March 9.

“I Only Have Eyes For You” was first heard in 1934 in the Movie, “Dames.” However, it was not until 1958 when Terry Johnson and the Flamingos recorded it, that it became one of the biggest hits of the rock and roll era. The current members of the group who appear in the commercial are all full time Florida residents.

“Rolling Stone” magazine ranked the Flamingos version as #157 of the 500 greatest songs of all time.

Terry was inducted into the Rock and Roll Hall of Fame in 2001; inducted into the Group Harmony Association Hall of Fame in 1992; inducted to the Vocal Group Hall of Fame in 2000; and 2003 Grammy Award Winner/Grammy Award Hall of Fame. Terry also received the Rhythm and Blues Pioneer award in 1996.

“We are thrilled with this partnership,” said O’Connell. “The new game, campaign and extending it into a live performance for our players is the type of well-rounded promotion we hope to provide our customers.”

The Florida Lottery offers more than 60 scratch-off games at any given time through vending machines and counter displays at more than 13,000 retailers statewide. Scratch-off games are an important part of the Lottery’s portfolio of games, making up approximately 58 percent of ticket sales and generating more than $495 million for the Educational Enhancement Trust Fund (EETF) in fiscal year 2011-12.

ABOUT THE FLORIDA LOTTERY The Florida Lottery is an integral part of Florida’s culture and landscape. Responsible for contributing more than $24 billion to education and sending more than 600,000 students to college through the Bright Futures Scholarship Program, the Florida Lottery is a dependable source of financial support for the state. The agency reinvests nearly 98 percent of its revenue back into Florida’s economy through prize payouts, commissions to more than 13,000 Florida retailers, and transfers to education. Since its inception, Florida Lottery games have also made more than 1,200 people millionaires. That’s more than $37.7 billion in prize payouts since 1988, when the first ticket was sold. As the agency celebrates its 25th anniversary in 2013, an innovative and fresh spirit shines through with a mix of new and classic games, an updated logo design and new brand identity, as well as a renewed commitment to benefitting the state, all while inspiring Floridians to imagine the possibilities of their dreams coming true. For more information, please visit www.flalottery.com.

 

Terry Johnson speaks at “Save America’s Cinemas” in Miami Beach, FL

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The ”Save America’s Cinemas” organization invited many of the owners and representatives of privately owned cinemas around the country as well as some of the top endorsers from the film industry to talk about the goals of the organization and to gather support for their worthy cause. They also presented one of the cinema owners with a gift of new movie and sound equipment!

I’m sure you probably have some of these beautiful old theatres in your community that are true historical land marks and reminders of a simpler time, and I’m sure they would like to know about this organization. Use  www.saveamericascinemas.org to find more information on how the theatres can receive help and how you can contribute.

The Flamingos, known for beautiful love songs, worked many of the great theatres like The Apollo, The Brooklyn Paramount and The Brooklyn Fox to name a few, and these types of theatres exist all over the country. They contribute in many ways to their communities and provide a broader viewing selection and live stage shows that the multi-plex theatres do not.

Please pass this information along to your friends and community leaders.

Enjoy some of the photos from the event!

Walter Shaw

MC Jay Michaels, Terry, Walter T. Shaw (founder of Save America’s Cinemas) and Entertainer Frank Stallone

Frank Vincent

Actor Frank Vincent, Terry, and MC Jay Michaels

Debi Mazer

Actress Debi Mazer and Terry

Vincent Pastore

Actor Vincent Pastore and Terry

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Terry speaking to the endorsers, films producers and cinema owners

Group Shot

The theme for the event was the movie

“The Wizard of Oz”

Some of the other endorsers pictured here are Actor Chuck Zito and Actress Katherine Narducci.